For all companies revenue is generated by the product you sell, but the driving force behind the product and the company or brand is the employee. Products don’t create themselves, ideas don’t just write themselves down on a whiteboard, brainstorming sessions don’t take place in an empty conference room. Creativity and innovation come from people, and those people are the backbone of any company.
In order to bring out the best in your employees you have to create an environment that encourages innovation and creativity. You have to give employees the freedom to think outside the box, to challenge the normal way of doing things. With new ideas and new methods come risk and possibly a cost, those things have to be researched and analyzed. Not all new ideas and thoughts will be good or applicable at the present time, but that doesn’t mean that the thinking should be discouraged. What might not work now, could possibly work later. Or it is very possible that parts of different ideas could be combined to form the one that is believed to be best suited for the present time.
With employees being the source of innovation and creativity, management needs to be the inspiration for innovation and creativity. Good management inspires and motivates employees to exceed their limits and push the boundaries within reason.
It doesn’t matter if you work for the biggest brand in the industry in a shiny new building and have the latest tools and all the resources in the world at your fingertips if innovation and creativity are not encouraged. Brands that fail to inspire innovation and creativity are just simply standing still, waiting for time and others to pass them by.
Do you work in an environment that inspires innovation and creativity? What are some of the ways you’re encouraged to think outside the box and challenge the normal way of doing things?