I recently read this article, “Lack of Employee Engagement Dulls a Company’s Competitive Edge”, by Brain Solis and it made ask this question, what exactly is workplace social engagement? I think the answer to this question depends on how your company understands social media.
In his article, Brian talks about how employees at socially engaged companies were more optimistic about their company’s outlook and are generally more inspired. He also points out that socially engaged companies are more competitive and generate more leads. If you’re a senior executive, those things sound great, but Brian also points out that the driver behind it all is relationship building.
The relationship building part is huge, and I think it’s where companies get confused. It’s not good enough for companies to just set up external or internal social networks and just simply expect production and results. Social media is just the vehicle that enables conversation; you still have to make the time to build the relationships and foster them, both external and internal.
To me, workplace social engagement is not just setting up an internal online community or external social network for employees to join. It’s about creating an atmosphere for genuine dialog between employees and management, and between coworkers.
Do you have any advice for companies looking to improve their workplace social engagement?