Sometimes I read blog posts that compel me to say something, or write, and a recent blog post by Ann Tran did just that. If you haven’t read. “Five Ways to Find Out If Your Instagram is Boring”, you should. And if you’re on Instagram it will make you think about your feed and what you share. Whether you agree with it or not is up to you, but it is very good food for thought.
I remember when I first started with social media that I shared everything and anything to every single network that I was on. If it was of any remote interest to me, I shared it. I was sort of the same way with photography. If I took a photo, any photo, I shared it. Now I won’t go and tell you how you should post on your social accounts or what photos are good enough for you to share, there are plenty of other people out there that are more than happy to do that. But what I will share with you is what happened when I started to focus my sharing more. And I feel those results are positive.
My first hesitancy to focus my sharing was that I wanted everyone everywhere to read what I found and know that I found it. And honestly when I first started out, it worked for what I wanted, it increased my follower count on social media. But as time went on, I started to notice problems.
Let me first preface this by saying that I don’t have a ton of followers. In fact compared to a lot of people, my social media following is rather small. But even with my meager social following, having a conversation with everyone about everything under the sun was very difficult. And to top it off, I wasn’t becoming an authority on any one subject.
Like I mentioned earlier, my photography was the same way. But when I started to be more selective of the photos I posted, they started to become more popular. I believe this happened for two reasons. One, being selective of what photos to share eliminated the bad and marginally good photos, and really made me think about the shots I took before I took them. Each photo became meaningful and intentional. Two, being selective meant that I didn’t share as much which meant that I wasn’t constantly filling my followers feeds with uselessness. I subscribed to the “quality over quantity” theory and it worked. Overall what I’ve chosen to share (whether it be photos or other things) have been more well received than in the past.
I still have a long way to go. I’ve really just started trying to separate what I share per network, and I’ve only been pretty good at it with Instagram. But I’m working on doing the same with all my other networks too. In the end, I’m thinking I’d rather be extremely good or great at one thing, than just ok at lots of things. How about you?